Why Static Posts Fall Flat—and What to Do With Your Video Content to Actually Get Results
You’ve made a video. Maybe it’s a cinematic walkthrough of a stunning home. Maybe it’s a quick reel introducing your brand or showcasing what makes your business stand out. Either way, you invested in content, and that’s great. But posting once and moving on? That’s where most people go wrong.
The truth is: video isn’t the end product—it’s the beginning of your strategy.
Static vs. Video: Why Video Dominates Social Media
Before we dive into what to do with your video after it’s created, let’s quickly break down why it matters so much more than a static image or text post.
Here’s what the numbers show:
Chart 1: Content Shares Comparison
Video content gets 1,200% more shares than text and image content combined.
Source: Wordstream, 2024
Chart 2: Instagram Engagement Rates
Reels get significantly more interaction, up to 67% more engagement than static posts.
Source: Hootsuite, March 2024
Chart 3: Facebook Engagement by Format
Video posts see 59% more engagement than image posts.
Source: SocialInsider, January 2024
Chart 4: Message Retention by Format
Viewers retain 95% of a message when watching video vs. only 10% through text.
Source: Forbes, November 2023
You Created a Video… Now What?
Creating a high-quality video is only the first step. The next step is turning that content into real traction.
Here’s what too many businesses and agents don’t do:
They post once and move on.
- They fail to use paid ads to drive reach.
- They skip repurposing into reels, stories, and thumbnails.
- They never track performance or adjust.
- They don’t send traffic to a landing page or offer.
- The real question isn’t “Did you make a video?” It’s:
What did you do with it after?
What We Do After You Create a Video
At GGD Consulting Group, we build that strategy in for you. Here’s how we make your content work:
Repurpose the Footage
We break your video into optimized pieces: vertical reels, horizontal shorts, behind-the-scenes snippets—each designed for the platforms your audience actually uses.
Enhance With Strategy
Every edit includes custom headlines, captions, hooks, and clear calls to action that turn views into interest.
Deploy With Smart Ads
We run hyper-targeted Google and Meta ads that get your content in front of the right people—fast. Our packages include weekly optimization so your results get better over time.
Drive Leads With Landing Pages
Video is the hook, but conversion happens off-platform. We build landing pages to capture that interest while it’s hot.
Report, Adjust, Repeat
We deliver performance reports, optimize every week, and make sure your content always hits harder than the last.
Bottom Line
You didn’t just make a video. You built a marketing tool. Now it’s time to use it like one. At GGD Consulting Group, we don’t just produce great content—we give it a real path to performance through digital ads, strategy, and creative follow-through that turns attention into action.
Ready to Get More From Your Video?
Let’s talk about how we can activate your content to drive real business.