STOP Guessing START Marketing:

The Simple 5-Step Formula to Highly Effective Marketing Strategy Paperback

STOP Guessing. START Marketing is your go-to guide to creating a comprehensive and effective marketing plan. Written by marketing consultant and agency owner John Smiddy, this book provides a proven, easy-to-follow, step-by-step formula for developing a successful marketing strategy to attract and grow your core customer base. Complete with real-world examples and actionable steps. This book will give you the knowledge and tools you need to create a powerful marketing strategy. Whether you are a seasoned entrepreneur, a marketing professional, or just starting your first business, this book is for you. Get the knowledge you need to create an effective and successful marketing strategy and take your business to the next level.

Social Media Marketing Workbook: How to Use Social Media for Business

Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.

• Updated – Fully updated for 2023, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
• Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
• Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
• Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
• Learn to Advertise on Social Media Platforms without losing money
• Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
• Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.

Traction: Get a Grip on Your Business

OVER 1 MILLION COPIES SOLD!

Do you have a grip on your business, or does your business have a grip on you.

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Never Split the Difference: Negotiating As If Your Life Depended On It

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations―whether in the boardroom or at home.

** A Wall Street Journal Bestseller **

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.