Marketing Journal

You Created a Video… Now What?
Why Static Posts Fall Flat—and What to Do With Your Video Content to Actually Get Results You’ve made a video. Maybe it’s a cinematic walkthrough of a stunning home. Maybe it’s a quick reel introducing your brand or showcasing what makes your business stand out....

Why Video Branding Is the Most Powerful Tool for Growth
In an age where attention spans are measured in seconds, one form of content continues to dominate the digital landscape: video. Video branding is no longer optional for brands that want to stand out—it’s essential. Whether it’s through short-form Instagram reels or a...

Maximizing Your Facebook Ad Budget: A Guide to Effective Small Business Advertising
Have you ever wondered how much you should allocate for your marketing budget as a small business owner? It's a crucial question that many entrepreneurs grapple with, especially when working with limited budgets. Typically, businesses should allocate 5-12% of their...

Maximizing Your Social Media Advertising: Budgeting for Success and Reaching Your Target Audience
Have you ever wondered how much you should allocate from your revenue for social media advertising? According to the Small Business Administration (SBA), a recommended range is 7-8% of your revenue. For instance, if your annual revenue reaches $1 million, the...
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